Fashion business. In the 50s, 60s and 70s, the Indian fashion scene was not the same. It was fun, stylish and very kind. There were no designers, models, stars or fashion design labels for the world to show off. The price of a garment was determined by its style and texture and not by its design.
It was considered very elegant and fashionable to approach any unusual tailor, who can make a dress for a few bucks, offering the perfect fit, finish and style.
In the 60s, strong ‘kurtas’, ‘churidars’ and high coiffures were the norm among women. It was a time full of filth and celebration of art and music and cinema, which was freely reflected in the banning and acceptance of new types of materials such as plastic film and polyester fabric.
The 70s saw an increase in exports of traditional and foreign goods. Thus, international fashion came to India before the MTV culture with bright colors, floral prints and bell-bottoms. Artificial materials became fashionable and disco culture influenced the fashion scene.
It was in the early 80s when the first ‘Ravissant’ fashion store opened in Mumbai. At that time, clothing was sold at a price of four. The 80s were a time of self-discovery and American designers like Calvin Klein became famous. In India too, the silhouettes became more masculine and the ‘salwar kameez’ was designed with shoulder pockets.
With the advent of designer shops in Mumbai, the tradition of fine fashion was something that the Indians and their heavy tags were familiar to. Undoubtedly, the most expensive garment was in low fashion. But clients were quickly transformed into high fashion where they were convinced that the term ‘beautiful fashion design’ meant, should have a high price.
Clothing was sold at incredible prices only because the designers had decided to visualize it by making costumes and associating it with appropriate shows, celebrities and events.
Later, fashion shows switch to each competitive event trying to bring out another theme, guest list, and media distribution. For any newcomer, the fashion business was one of the main arts at the time.
In the \’90s, over the past decade of the millennium, the advancement of hard-to-find genocide was returned with national costumes (Today, the ethnic clothing market in India has estimated at Rs. 9000 crores). This led to a slowdown and a slowdown in the economy, the pressure to sell at any cost and to remain transparent. With the intense competition of the cutthroat and the audible sound of the client, the inevitable happens. Price tags, once reaching the top, begin their journey below.
In those days the decline was found not only in price tags but also in the fashion show business. Many models, choreographers, artificial men, hairdressers, and designers are pouring into their business.
The fun party time in the Indian fashion scene was not over for this but continued. It was a point when it reached a certain level of stability, and from there, at the beginning of the 21st century, with new designers and models with some sensible design; the sense of fashion accelerated its pace.
The Indian fashion industry is spreading its wings around the world
In the global fashion industry, India is a major exporter of textiles and accessories. lecturers. In textiles, while gaining fashion, India also plays an important role as one of the biggest players in the overseas fashion industry.
The power of India depends not only on its culture but also on its resources. Globally, India is the third-largest producer of cotton, the second-largest producer of silk, and the fifth largest producer of man-made yarn.
In the international market, the Indian textile and textile industry have a wide range of complementary features, in terms of production costs, raw materials, quick sales preparation, and special design range in garments such as sequin, beads, aari or chikkon embroidery, etc., as well as skilled workers. cheap. India offers these fashionable garments in international fashion houses at competitive prices with short lead time and successful independence in designs that include extended hand embroidery – accepted internationally.
India has long been regarded as an automated source of embroidery, but the exchange rate against the dollar has reduced prices, thus attracting consumers. So fashion houses around the world go hand in hand with personalized items, and eventually, crafts are sold at much cheaper prices.
The basic expectation of judgment in the choice of fabrics is the current trend in world markets. Most of the production took place in parts of the small town of Chapa in the Eastern province of Bihar, a name one has never heard of. Here textile production is a family industry, the distances, and quality of raw silk produced here believe in unused production methods and machinery – users, Matka silks, phaswas, you can name it and they can design it. Surat in Gujarat is a supplier of an amazing set of jacquards, moss crepes and georgette sheers – all fabrics used to make glittering silhouettes that are in demand around the world. Another Indian textile design that has been particularly desi
