Customer Relationship Marketing

Description

Customer Relationship Marketing

Contents
How to Build a Strong CRM Database for Marketing ………………………………………………………………………..3
Blending Marketing and Your CRM…………………………………………………………………………………………………4
How to Improve Your CRM to Benefit Your Marketing ……………………………………………………………………..4
How to Take Advantage of CRM Marketing Strategies ……………………………………………………………………..5
Know the Benefits of Using CRM for Marketing……………………………………………………………………………….6
5 Tips to Increase Your Social CRM Success……………………………………………………………………………………..7
Benefits of CRM in Your Marketing ………………………………………………………………………………………………..8
How to Achieve Success with Social CRM………………………………………………………………………………………..9
CRM Experts Share 6 Top Marketing Tips………………………………………………………………………………………10
How to Automate Your CRM Marketing………………………………………………………………………………………..11
CRM Marketing Needs To Align With Multiple Technologies……………………………………………………………12
Are You Ready to Use CRM in Your Marketing? ……………………………………………………………………………..13
Why Do Marketers Use CRM Systems for Their Metrics? ………………………………………………………………..14
Traditional CRM Software vs. Marketing Automation Software ……………………………………………………….15
Social Media Changes CRM………………………………………………………………………………………………………….16
Take Advantage of CRM Marketing ………………………………………………………………………………………………17
How to Automate Your Marketing Campaigns Using CRM ………………………………………………………………18
Let Your Inbound Marketing Plan Define the CRM You Choose………………………………………………………..19
Incorporate Current Marketing Channels With CRM ………………………………………………………………………20
CRM and Email Marketing …………………………………………………………………………………………………………..21

How to Build a Strong CRM Database for Marketing

CRM marketing is a powerful tool that many marketers are still overlooking today, yet it can make you
more efficient and increase your marketing efforts.

If someone asked you how many customers you had in your region, could you tell them? If you were
asked how many sales prospects, you had, would you know?

Using CRM it is important to divide your customer data base into segments or regions, because if you
don’t when you send out that email message, everyone is going to get it and at best it will result in a low
response and worse it will annoy customers and have them drop off your mailing list. So how does one
build a strong database that will improve your marketing results?

1. Watch Your Data Quality

At the base of your marketing being effective is the need for access to good quality data. You need to
get as much information on a company or person as you can. You can uses Google or LinkedIn to find
out more about a person. There are other business directories that can be helpful. The minimum
information you should have is their address, telephone number, email and title. You can also add your
interests. Add the information you find to your CRM database.